If you’re reading this guide, you’re probably already familiar with search engines like Google, Bing, and Yahoo. But what if I told you that search engines are only going to become more sophisticated in the coming years? Would you still be interested in learning how to become an expert in search engine optimization (SEO)? If so, then this ultimate guide to becoming a search engine expert in 2023 will provide you with the knowledge you need to succeed in the field of SEO—and that knowledge will give you the competitive edge you need in the coming years!
Crafting a List of Keywords
If you are working for a business that sells products or services, start by crafting a list of keywords that explain what it is your business actually does. This will provide insight into how customers think about what you do and also help determine which words and phrases they use when searching for your product or service. Don’t forget Google AdWords Keyword Planner—it’s easy to use and will provide you with precise data on how many people are looking for specific terms.
Studying the SERP
As part of your plan, you need to know what to expect when it comes time for someone to look for information on your site. More often than not, they’ll do that using a search engine—particularly Google.
Adding Backlinks
Backlinks are considered by Google as one of the most important factors when determining search engine rankings. To stay relevant and competitive, it’s essential that SEO experts understand how backlinks work, and how they can help their clients increase their rankings.
Keyword research tools
Google Keyword Planner and Ubersuggest are great keyword research tools. Each has its strengths. Google Keyword Planner gives you easy access to search volume numbers, trends, and data on related keywords, plus information on the competition. Ubersuggest is more helpful for researching keyword modifiers that you can use with your base term. Both are free and indispensable SEO tools. There are also paid options like SEMrush or Web CEO if you want more insights into what’s working for your competitors.
Future trends
According to futurist Thomas Frey, who has written more than 100 books on technology and business topics, there will be 3.5 billion internet users by 2023 (up from 1.8 billion in 2017). Additionally, nearly every major corporation is expected to have its own AI (artificial intelligence) unit.
Constructing Something a Stake Above
If we want to become experts at something, even something as intangible as a search engine, we have to start building toward it now. You could attend local conferences, read books and blogs related to your field of expertise, or work with mentors or other people who are already doing what you’d like to do. These are all steps on your path toward becoming an expert in search engines by 2023.
Optimizing On-page SEO
On-page SEO is about making sure that your website’s most important pages (and often its key landing pages) are as search engine-friendly as possible. Make sure that you’re using optimized, relevant keywords and titles, optimizing meta descriptions, and writing compelling content on your site’s web pages. Here’s an infographic of on-page SEO factors. It doesn’t need to be everything you do; instead it can be a great starting point for becoming more search friendly.
Consistent Update of Content
First, understand that no matter how much content you have or think you have, there is always more. The truth of it is that internet users are becoming increasingly efficient at finding what they want; we’re getting smarter and sharper with our searches, which means we need you to be too. Instead of adding one piece of content a month, try adding three pieces every week for 12 weeks.