Your success as an online entrepreneur starts with one simple first step—getting your blog off the ground and running! But, if you’re just starting out in business, or you’re looking to grow your existing business, the process of figuring out how to start a blog can seem overwhelming. That’s why we created this list of eight solid reasons you should start blogging in 2023! As you can see, all it takes to get started on the road to blogging success is setting up your account with a blogging platform (like WordPress), and getting started by creating your very first entry and adding relevant tags!
1) Grow business visibility
As search engines continue to evolve, online businesses that want to stand out from their competitors are turning more and more to SEO as a key strategy. If you’re looking for some of today’s best SEO tips, check out our guide on making your site search engine friendly. Search engine optimization is important because it gives business owners an opportunity to be seen by new audiences who would otherwise never have known about them.
2) Save time
There’s no quicker way to waste your time than trying to read through lengthy Wikipedia articles. Though it can be useful for more specific and highly technical information, even Wikipedia can provide too much info for many things you want to learn about. If you just need a quick overview of something, there are plenty of blogs that break down information into easy-to-digest chunks. And if you want to go deeper, most bloggers have compiled links at their own sites that will lead you to more detailed explanations or resources.
3) Manage your brand online
The more content you create and promote, and more people who engage with your brand online, means that your reach continues to grow. This makes it easier for people who may not have heard of you before to find out about you (either through Google searches or via another brand’s social media channels). By consistently blogging, your web presence is always on – even when you’re not posting fresh content.
4) Share content with people online
If you have any friends that are also bloggers, or if you enjoy commenting on blogs, ask if they would be willing to share your content with their audience. This will give people one more reason to visit your site and help build awareness of your brand.
5) Meet like-minded people online
The internet has a lot to offer when it comes to networking, but most people think of social media or online forums as places for making real-life connections. The truth is that there are many niche communities online that can connect you with fellow writers, marketers, or other professionals who could eventually become good friends and business contacts. For example, I meet with members of my local search engine optimization (SEO) community at least once per month to swap stories and help each other out.
6) Create an income stream
Starting a WordPress business is very similar to starting any other business. It takes time, resources, and perseverance. However, with so many avenues to monetize your content on WordPress, it’s an extremely lucrative option—especially since you can earn income from offering your services as well as through affiliate marketing.
7) Master digital literacy skills
There’s more to blogging than typing into WordPress. Skills like SEO, analytics, monetization and even web hosting are all areas that you need to have at least a basic understanding of if you want your content to be read. The good news is that these skills aren’t too difficult to learn and once mastered can help propel your site up search engine rankings and even bring in some passive income. It might seem overwhelming at first but with an hour or two invested each week, anyone can become digitally literate.
8) Provide value to your customers and community
If you are launching a product or business, then you need to establish trust with your audience. If you want your customers to come back for more and recommend your company to others, then create value for them. Your content should solve their problems and answer their questions. As you become an authority in your field, you can monetize your site through affiliate marketing, selling e-books or other products related to your niche.