How to Start a Dropshipping Store in Europe: A 2023 Guide

For entrepreneurs in Europe, dropshipping is one of the fastest ways to start an online business, especially if you’re just starting and don’t have many funds to invest in inventory or products upfront. Dropshipping can be incredibly profitable once you learn how to do it well; according to the 2013 Shopify Index, dropshipping stores are growing 8 times faster than their other e-commerce counterparts.

Step 1 – Is dropshipping even legal?

First things first, is dropshipping even legal? The short answer is yes – dropshipping is just as legal as any other ecommerce sales channel. You’re always going to have your doubts (I know I did when I first started out), but there’s no reason for them.

Step 2 – Choosing your niche market

Once you’ve thought through what kind of business you want, it’s time to start thinking about your niche market. What exactly is your target customer? For example, if you’re opening a restaurant, you might want to focus on young professionals who live nearby and are available during dinner hours. If you are selling shoes online, consider targeting college students who spend weekends browsing for new trends.

Step 3 – Choosing your products

Product Research To start your business, you’ll need to find products that sell. Since you’re new, there will be fewer products available for dropshipping than if you were an established brand. You can look for many of these on Aliexpress and Alibaba – these are both websites where businesses can buy Chinese goods at wholesale prices.

Step 4 – Coming up with your brand name

There are five basic things you need to consider when coming up with your business name, also known as your brand name. These are; What is my personal situation? Who is my target audience? Why should they buy from me instead of someone else? What will make my brand stand out from others? How can I build trust with my customers? Considering these factors before coming up with your brand name will help you create something that has longevity and significance.

Step 5 – Creating your website

If you want to start online dropshipping, it’s very important that you create your website as fast as possible. That’s why we created a free platform for entrepreneurs like you. The best thing about our platform is that it’s super easy-to-use and can be done by anyone with or without any coding knowledge. If you want, head over to Shopify now and start building your own dropshipping store. It will only take 30 minutes!

Step 6 – Launching your store

Now that you’ve launched your store, it’s time to start making sales. You will be creating marketing assets (i.e.: advertisements) that drive customers towards your storefront. You should take advantage of channels like PPC and affiliates for starters. Email marketing works well for eCommerce stores, but is more complicated since you will have multiple products/offers. Make sure you test everything so that you can find what works best for each campaign type.

Step 7 – Getting more traffic to your store/getting sales coming in!

Sales is a numbers game! You need to get your products in front of as many people as possible. Thankfully, with Shopify there are plenty of ways you can go about achieving that and here we’ll be going over some best practices on getting your store noticed. Below we will discuss paid ads, SEO, social media marketing, influencer marketing and PR/getting featured. Let’s start with paid advertising…(setup using shopify app)

Step 8 – Growing with Instagram, Facebook Ads and Email Marketing

The most effective way to grow an e-commerce store is through paid marketing. This can be tricky for entrepreneurs without experience. However, several simple steps will get you started on your path towards building your brand with Instagram and Facebook Ads. Additionally, email marketing is still one of the most effective ways of growing your audience organically, since it requires much less time than other methods (read: social media). These free courses can help you get started with paid advertising and building your email list!

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