If you’re looking to grow your YouTube channel in 2022, I have ten tips that will help you get started and put you on the right path to growth. These tips may be helpful if you’re starting out on YouTube or if you’ve been making videos for a while and are ready to start growing your following at an accelerated rate. So whether you want to reach 500 subscribers this year or 1 million by the end of 2022, here are 10 tips to help you grow your YouTube channel in 2022!
1) Post more content
One of the main reasons why new YouTubers have trouble growing their channel is because they have a hard time posting enough quality content. This results in a vicious cycle, where there are not enough videos for users to watch on your channel, leading them to unsubscribe from your video updates. To avoid getting stuck on that track, try and post 2-3 videos per week. Remember: no one will subscribe or even click on your video if it doesn’t exist!
2) Vlog at least once a week
A lot of people, including myself, use vlogging as a way to feel more comfortable with being on camera. If you’re not a vlogger yet but want to be one someday, try filming yourself talking about your interests and hobbies or answering questions from people who follow you. This will help get you used to holding and working with a camera, as well as give you content for your channel that doesn’t have anything to do with books.
3) Focus on subcategories
Find some video-making talent within your specific niche and see if they’d be willing to collaborate. You can make videos that include their content, giving them a little more exposure, and you’ll get a co-starring role on their channel while you’re at it.
4) Take advantage of Google AdWords for video ads
If you’re looking for more views and subscribers, you can take advantage of paid search. Just like with Google AdWords for text ads, Google has a self-service platform for placing video ads across its network. You can use AdWords to create your own video advertising campaign.
5) Shorter videos are better
This might seem counterintuitive, since people usually watch longer videos more. However, if you want to grow your channel quickly, it’s best not to let videos go on for too long—especially for non-vloggers. Five minutes or less is a good length for an online video; most will be much shorter than that. You don’t need a lot of time and detail to convey your message; brevity is key.
6) Always answer questions online
Whether it’s through Twitter, Facebook, or Instagram, you should always respond to comments and questions directed at you. It’s a great way to further engage with your audience while giving them a human face. Take every opportunity you can get, too—not just on Q&A sites but also when it comes up in conversation on other social media channels. Try using tools like Sprout Social for Twitter for an easy way to keep track of what’s being said about you online.
7) Use Pinterest to your advantage
Pinterest is a great resource for visual content and inspiration. Pinning relevant pictures will make it easier for viewers to find your channel and keep it front of mind when they think about subscribing. And by creating Pinterest boards with themes related to your niche, you’ll be able to drive even more traffic as people discover them over time.
8) Giveaway something every month to grow your community
It’s never too early (or late) to start building a community of subscribers. A few giveaways can go a long way, and showing your audience that you care about them will pay off tenfold. Think about what you can offer for free—everyone loves something for free!
9) Invest in SEO/web development tools
A good website is a foundation for growth, but without SEO it won’t help you get more viewers. You’ll want to incorporate keywords and tags into your description. Consider adding links as well; other creators are likely using similar terms or phrases on their own channels and may become interested when they see yours, too. You can also find videos from similar channels by reading comments and looking at who has subscribed to that channel.
10) Combine genres, this is where you can stand out
Remember that combining genres is a great way to stand out. For example, you can take your music video, and also make it into a podcast. The idea of melding two or more different forms of content into one work is exactly what makes certain articles so popular on Buzzfeed and Upworthy. It’s called being relevant!